In 1907, brothers Christian and Joseph Steidinger began manufacturing clockwork and gramophone parts in the Black Forest town of St. Georgen. In 1927, Gebrüder Steidinger (Steidinger Bros.) adopted the name Dual in reference to the dual-mode power supplies it pioneered. The power supplies allowed gramophones to be powered from mains electricity or with a wind-up mechanism. Soon thereafter, Dual began producing turntables of its own.

After World War II, Dual became the biggest manufacturer of turntables in Europe, with more than 3,000 employees working in several factories. Throughout the 1970s, 1980s, and 1990s, Dual introduced audio cassette players, VCRs, CD players, and other consumer electronics.